Over the last 20 years, Australian
farmers have endured droughts, bushfires and even floods! The record agricultural
production for the past two years and the great results forecast for this year
($60 billion) is a fitting reward for their tenacity.
Aussie’s are very likely
the most professional farmers in the world! One company, Australian Pump
Industries, who manufacture and distribute a wide range of industrial products,
believe farmers’ success has led to a new level of affluence in the
are rewarding themselves with top-quality equipment, like our big engine-drive
pumps or our high-pressure water-blasters” said Aussie Pumps Brad Farrugia. “Where
they would’ve bought 3rd world ‘cheapies’ a few years ago, they now
want the best products that offer reliability and safety.” he said.
Aussie Pump dealers
around the country are also reporting major uplift of quality products
purchased, from chainsaws and generators to tractors.
Australian Pump operates
from a 2.5 acre factory in Sydney’s Norwest Business District. The company’s
products are regarded as being top level in the market. They are sold all over
the world to discerning buyers who appreciate gear built without compromise at
“We are praised for the
highest quality-to-price ratio in the business,” said Farrugia. “When we ask
farmers at field days what they are looking for now, they tell us it’s time to
reward themselves with equipment they can rely on, that’s safer, more efficient
and will result in more free time and ultimately lower costs” he said.
Aussie Pump dealers around the country
report much the same results. They report the trend to buy products that work,
last longer, are safer and a way of farmers spoiling themselves as compensation
for the tough years.
The results of years of research and design
work is world class products that are the highest quality in the market. That leads to a steadily growing market share
but is now exploding based on the new affluence of Australian farmers! “We believe our agricultural activities
deserve the best gear and our policy is to serve it up at the best quality-to-price
ratio” he said.
The company has worked hard at developing
the best unique range of high-pressure fire-fighting equipment backed up by a
unique principle of delivering more product for the consumer’s dollar!
“We set out to build the best products,
loaded with features and benefits, and then, back it up with a commitment to
build large quantities in our highly efficient 2.5 acre factory.” said
Farrugia. Those increased quantities backed up with a passion for quality has
resulted in lower costs that are passed straight on to farmers through Aussie
Pumps’ extensive Gold Distributor Network.
gave 5 year warranty on self-priming centrifugal pumps almost 15 years ago to
show the market how serious we really were!” said Farrugia. “That extra
warranty resulted in virtually no additional costs as our products are built to
The secret of the company’s quality program
is clear. They simply spend more money on material, design, features and
benefits for consumers and that in turn results in longer life and minimal
“Giving great product at great prices,
backing it with freebies that are integrated and included in the price and then
providing free extended warranties puts a smile on the face of our customers
nationwide” said Farrugia.
Australian Pump has a whole range of new
products ready for launch this year including fire-fighting pumps that will
outperform, out-feature and out-price all others and all with genuine Honda
engines and 1st World quality components. “It’s our commitment to
the market to help Australia’s farmers grow” said Farrugia.
Caption for photo: Farmers are now rewarding themselves with the
highest quality products like the Aussie Fire Captain pictured coming off the production
line at Aussie’s Castle Hill factory.
For further information regarding this press
release contact Helen Mahoney on 02 8865 3500.